June 23, 2021 | Legal Alerts
Targeted Advertising to Consumers and Its Impact on Potential Jury Pools
Targeted advertising to consumers is one of the most common methods companies use to sell their products and services and/or influence how consumers perceive company values. Consumers are shown ads based on their location, demographics, previous buying history, search engine history, or inferred interests. Many social media networks can easily find a consumer’s information and provide that information to companies who want to place strategic ads that consumers might engage with or be influenced by. These targeted advertisements may do more than just encourage a consumer to buy a product. Many companies that are currently involved in lawsuits also use targeted advertising. The question then becomes, can targeted advertising used by a company impact how a potential jury pool views the company’s values and products before trial?